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Volume: 27
Journal of Public Policy & Marketing serves a growing interest group and illustrates the contribution that marketing plays in the legal and regulatory venue. It aids marketing professionals and keeps professors and students abreast of the latest government regulations and legal standards regarding marketing practices. Every article contains new perspectives, empirical results and research methods. Journal of Public Policy & Marketing also publishes careful analyses of how well consumers’ needs are met as they strive to improve the quality of their lives and make efficient choices against a backdrop of sophisticated and innovative marketing activity.