Marketing Management

Marketing Management concerns planning and implementing marketing strategy and is specifically written for senior-level executives. Topics covered in recent issues include benchmarking, experience engineering, global marketing, customer loyalty and retention, mass customization, brand management, pricing, selling, the new marketing concept and more.

Marketing Management

Marketing Management focuses on strategic issues that marketing managers face every day.

Price: $135.00 Qty. Add to Order

Marketing Management

Marketing Management focuses on strategic issues that marketing managers face every day.

Price: $180.00 Qty. Add to Order

Marketing Management

Marketing Management focuses on strategic issues that marketing managers face every day.

Price: $105.00 Qty. Add to Order

Marketing Management

Marketing Management focuses on strategic issues that marketing managers face every day.

Price: $150.00 Qty. Add to Order

Marketing Management

Marketing Management focuses on strategic issues that marketing managers face every day.

Price: $141.75 Qty. Add to Order

Marketing Management

Marketing Management focuses on strategic issues that marketing managers face every day.

Price: $110.25 Qty. Add to Order

Marketing Management

Marketing Management

Marketing Management

Marketing Management

Marketing Management

Marketing Management

Marketing Management

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