Marketing Management concerns planning and implementing marketing strategy and is specifically written for senior-level executives. Topics covered in recent issues include benchmarking, experience engineering, global marketing, customer loyalty and retention, mass customization, brand management, pricing, selling, the new marketing concept and more.
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Marketing News provides fresh perspectives on all aspects of marketing, including advertising, sales, promotion, direct and database marketing, business-to-business marketing, marketing research and customer relationship management. In addition, Marketing News follows the regulatory and legislative developments that marketers need to know, delves into how technology affects the practice of marketing, and covers global marketing trends and issues.
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Published quarterly, Marketing Research focuses on market research strategies to help build success. Marketing Research is written to be read, not deciphered. Its articles are written by and for market research managers and practitioners. Most important of all, its content is practical and actionable. In each issue, readers find coverage of legislative and regulatory issues, demographic and social change, research methods and management tools.
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