Written by today’s leading authorities and influencers, Marketing Insights provides senior-to-mid-level business strategists, marketers and researchers with the real-world knowledge necessary to think beyond a survey or analysis to the actionable insights that can be parsed from data, and that can lead to a deeper understanding of customers, competitors and the marketplace as a whole. Tailored for marketers, those who work with research and those who work with the resulting insights, Marketing Insights acknowledges that/demonstrates how insights and analytics dovetail with research theory and practice to round out both the marketer’s and the researcher’s tool kit. This quarterly magazine serves as a unique barometer of what is happening in the evolving marketing research space, as it connects the decision makers on the front end with those on the back end.