Marketing Management concerns planning and implementing marketing strategy and is specifically written for senior-level executives. Topics covered in recent issues include benchmarking, experience engineering, global marketing, customer loyalty and retention, mass customization, brand management, pricing, selling, the new marketing concept and more.

Published quarterly, Marketing Research focuses on market research strategies to help build success. Marketing Research is written to be read, not deciphered. Its articles are written by and for market research managers and practitioners. Most important of all, its content is practical and actionable. In each issue, readers find coverage of legislative and regulatory issues, demographic and social change, research methods and management tools.

Written by marketers - both academicians and practitioners - at the forefront of the health care revolution, Marketing Health Services presents the issues affecting how health care organizations compete and are marketed. In-depth analyses and knowledgeable insights are provided on the balance between the financial viability of health care systems and organizations, in which marketing plays a vital role, and quality of care.

Over the course of the last 60 years, the Journal of Marketing has established itself as well-respected, widely-used resource by providing the marketing community with original research on all aspects of marketing, including pricing, advertising, sales ethics, distribution and brand management, among others.

The Journal of International Marketing is considered the foremost resource for understanding complex issues in today’s international business community. Every issue of JIM features research-backed analysis of the latest marketing theories, in-depth think pieces from active practitioners in international marketing, succinct executive summaries of each article, detailed coverage of market-driven innovations and methods and salient book reviews.

The Journal of International Marketing (Online) is considered the foremost resource for understanding complex issues in today’s international business community. Every issue of JIM features research-backed analysis of the latest marketing theories, in-depth think pieces from active practitioners in international marketing, succinct executive summaries of each article, detailed coverage of market-driven innovations and methods and salient book reviews.

Published quarterly, the Journal of Marketing Research deals with the philosophical, conceptual and technical aspects of marketing research. JMR helps academicians and practitioners of marketing research stay current with the latest techniques, methods and applications of the marketing research function.

Published quarterly, the Journal of Marketing Research (Online) deals with the philosophical, conceptual and technical aspects of marketing research. JMR helps academicians and practitioners of marketing research stay current with the latest techniques, methods and applications of the marketing research function.

Published every six months, the Journal of Public Policy & Marketing's peer-reviewed articles help marketing professionals, professors and students keep abreast of the latest government regulations and legal standards regarding marketing practices. JPP&M provides the best - and most current - thinking on the marketing implications of recent public policy developments, both actual and anticipated.

Published every six months, the Journal of Public Policy & Marketing's (Online) peer-reviewed articles help marketing professionals, professors and students keep abreast of the latest government regulations and legal standards regarding marketing practices. JPP&M provides the best - and most current - thinking on the marketing implications of recent public policy developments, both actual and anticipated.

Marketing News provides fresh perspectives on all aspects of marketing, including advertising, sales, promotion, direct and database marketing, business-to-business marketing, marketing research and customer relationship management. In addition, Marketing News follows the regulatory and legislative developments that marketers need to know, delves into how technology affects the practice of marketing, and covers global marketing trends and issues.